About Novatrix Digital

Helping Shopify businesses automate, optimise, and grow.

Novatrix Digital is a Shopify-focused growth studio based in Chennai, India, founded and led by Surendran M. We help Shopify merchants reduce manual work through automation, improve conversion rates with better storefronts, increase organic visibility through technical SEO, and grow revenue with performance-driven Google & Meta Ads.

Rather than treating automation, design, SEO, and advertising as separate services, we build them into one connected growth system — where every improvement supports the next.

What we do

Five services. One growth strategy.

Our work combines automation, user experience, search visibility, and performance marketing to help Shopify businesses operate more efficiently and grow sustainably.

01

Shopify Automation

Reduce repetitive work with intelligent Shopify automation.

  • Bulk price updates
  • Bulk inventory updates
  • Bulk product status updates
  • Shopify Flow automation
  • Custom workflow automation
  • Order & fulfilment automation
  • Customer tagging & notifications
02

Shopify Store Design & SEO

Build Shopify stores that are fast, conversion-focused, and optimised for search.

  • Shopify store design & redesign
  • Store migration
  • Conversion optimisation
  • Technical SEO
  • Product & collection optimisation
  • AEO (AI search)
  • GEO (AI assistants)
  • Local SEO
03

Google & Meta Ads

Performance marketing built around measurable business growth.

  • Google Ads
  • Meta Ads
  • Conversion tracking
  • Audience targeting
  • Landing page optimisation
  • Performance reporting
04

Landing Pages & Custom CRM

Capture, organise, and manage leads efficiently.

  • Landing pages
  • Lead generation
  • Custom CRM (Supabase)
  • Workflow automation
  • Lead routing
05

Analytics & Reporting

Make decisions based on reliable data.

  • Google Analytics
  • Google Search Console
  • Looker Studio dashboards
  • SEO reporting
  • Advertising reports
  • Conversion tracking

How we work

The principles behind every project.

Most of what goes wrong in this industry is structural, not technical. These are the terms we hold ourselves to, on every engagement.

Start with a free audit
  • Free Shopify store audit Every project starts with understanding the business — not selling a package.
  • Data before decisions Recommendations are based on analytics, tracking, and measurable opportunities — not assumptions.
  • You own everything Your Shopify store, domain, advertising accounts, analytics, and business assets always remain under your ownership.
  • Transparent advertising You pay Google and Meta directly. We never add hidden commissions or mark up advertising spend.
  • Clear reporting Simple reports that explain what changed, why it happened, and what should happen next.
  • Flexible partnerships No long-term contracts. No unnecessary lock-ins. We believe our work should earn its place every month.
  • Honest recommendations If your store isn't ready — or doesn't need our services — we'll tell you.

Meet the founder

Surendran M

Founder & Shopify growth specialist

Surendran leads every engagement personally — from the initial audit and strategy through implementation and reporting. Every recommendation comes directly from the person doing the work, ensuring clear communication, technical expertise, and complete accountability throughout the project.

Company
Novatrix Digital
Specialisation
Shopify automation, store design, SEO & performance marketing
Founded in
Chennai, Tamil Nadu, India
Serving
India & worldwide (remote)
Email
info@novatrixdigital.in
Phone
+91 70100 38114

Our technology stack

The platforms behind the work.

Tools used often enough to know their limits — not a list of everything ever opened.

Shopify & commerce

  • Shopify
  • Shopify Flow
  • Landing pages
  • UI/UX optimisation

Automation & development

  • Supabase
  • Claude AI
  • Custom CRM development
  • Workflow automation

Search optimisation

  • Technical SEO
  • On-page SEO
  • Local SEO
  • AEO (answer engine optimisation)
  • GEO (generative engine optimisation)

Performance marketing

  • Google Ads
  • Meta Ads

Analytics

  • Google Analytics
  • Google Search Console
  • A/B testing
  • Looker Studio

Creative

  • Canva
  • Social media marketing

Let's grow your Shopify store.

Every engagement starts with a free Shopify Store Audit. We'll identify what's slowing your growth, uncover automation opportunities, and provide a practical roadmap you can use — with or without us.

Request your free audit